About
In the summer of 2017, on a phone call between two long-time best friends, the first steps toward Rugged becoming a brand were taken. In just a few short months, the initial concepts became designs and RuggedShore was born.
NEXT STEPS
By the summer of the following year, the brand was ready to hit the market with three designs; the wreck, the wave and of course, the lighthouse. ( All of which are set to make an encore appearances right here at RUGGEDNL.CA )
Seven months later, in the Spring of 2019, Shawn & Matt had secured a deal to retail Ruggedshore Apparel at the Saltbox Cafe. Located in Benoit's Cove on the island's west coast, Saltbox is also home to Everoutdoor Adventures; A company who's soul mission is to explore and showcase the spectacular scenery found on the island's west coast with guests from all over the globe.
FAST FOWARD
Fall 2022, as the tourism season drew to a close, RUGGEDSHORE APPAREL had concluded another successful year in a brick & mortar retail setting at the Saltbox and the b'ys knew it was time to take RUGGED online!
Fast forward to today - Here we are, launching 2 new brands on a brand new website!
Welcome to the new RuggedNL!
