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MAKE IT YOURS!

Customize & personalize hoods and tees in our brand new Rugged CUSTOM SHOP!

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RUGGEDSHORE Apparel was created to bring back images from your childhood, or maybe your first visit. 

We hope that our Rugged means something to you, whether this is “where ya ‘longs to”, or where you long to be.

Rugged Shore - Homegrown in Newfoundland & Labrador!

WHAT'S IN SHORE?

RUGGEDSHORE 26 features a fresh take on the CLASSIC RUGGED designs; The Lighthouse,

The Wreck & The Wave.

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NEW FOR  2026! 
RUGGED REPUBLIC 

BEHIND THE BRANDS

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Is Shawn & Matt; two long-time best friends who have a shared passion for their home province. Newfoundland & Labrador is known for many things; hard-working people with big hearts and sharp wit, rolling seas and rugged shorelines that make for a photographers dream, and a culture rich with some of the finest musicians, artists and athletes anywhere in Canada. 

KITCHEN

P A R T Y

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While kitchen parties are a staple throughout Atlantic Canada, we all know NOTHING compares to an NL kitchen party!  This line was created to celebrate that energy!

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Check out our

fun new

Plank 'er down  designs!

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come aBoard!

Interested in becoming a Rugged retailer or endorser?  

Send us an email - We want to hear from you!

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