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MAKE IT YOURS!

Customize & personalize hoods and tees in our brand new Rugged CUSTOM SHOP!

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RUGGEDSHORE Apparel was created to bring back images from your childhood, or maybe your first visit. 

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We hope that our Rugged means something to you, whether this is “where ya ‘longs to”, or where you long to be.

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Rugged Shore - Homegrown in Newfoundland & Labrador!

WHAT'S IN SHORE?

RUGGEDSHORE 26 features a fresh take on the CLASSIC RUGGED designs; The Lighthouse,

The Wreck & The Wave.

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NEW FOR  2026! 
RUGGED REPUBLIC 

BEHIND THE BRANDS

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Is Shawn & Matt; two long-time best friends who have a shared passion for their home province. Newfoundland & Labrador is known for many things; hard-working people with big hearts and sharp wit, rolling seas and rugged shorelines that make for a photographers dream, and a culture rich with some of the finest musicians, artists and athletes anywhere in Canada. 

KITCHEN

P A R T Y

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While kitchen parties are a staple throughout Atlantic Canada, we all know NOTHING compares to an NL kitchen party!  This line was created to celebrate that energy!

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Check out our

fun new

Plank 'er down  designs!

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come aBoard!

Interested in becoming a Rugged retailer or endorser?  

Send us an email - We want to hear from you!

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