RUGGEDSHORE Apparel was created to bring back images from your childhood or maybe your first visit. We hope that Rugged Shore means something to you whether this is “where ya ‘longs to”, or where you long to be.
Rugged Shore - Authentically Newfoundland & Labrador!
Behind The Brands
Is Shawn & Matt; two long-time best friends who have a shared passion for their home province. Newfoundland & Labrador is known for many things; hard-working people with big hearts and sharp wit, rolling seas and rugged shorelines that make for a photographers dream, and a culture rich with some of the finest musicians, artists and athletes anywhere in Canada.
B R A N D - N E W!
In so many ways, Labrador is the best representation of the spirit behind the RuggedShore brand. And while they have more than their share of beautiful, rugged shores, we felt our friends & fam from the Big Land deserved something all their own.